Why AR in Rural Tourism?
Many European cities like Paris, London, Amsterdam, Athens, Berlin or Saint Petersburg offer a tourism experience with AR as a new way to promote themselves and with the aim that tourists can identify and trace everything around them. But what happens with the Rural Tourism?
AR Tool – Webtool and App
An AR Tool, constituting of Webtool and Smartphone App for Android, to be used by companies or public institutions that are dedicated to rural tourism in order to promote and inform visitors about the rural tourism offer and environment. Staff and students will be able to create points of interest, using the Webtool. These points constitute a mix of digital and real world information, and can later be visualized using the App.
A collaborative e-Learning platform with learning resources (Modules) and assessment, explanatory video tutorials and a technical guide on how to use the AR Tool are freely available.
With similar needs across Europe, the transnational dimension of this objective is not possible to achieve in a single country. This motivates the creation of a consortium that brings together six entities from Estonia, France (transnational organisation), Spain, Germany and Italy representing 56% of the total rural tourism infrastructure in Europe.